This concise text will help your students get to grips with the core academic skills they need to succeed at written assignments, including critical thinking, reading, note-making and assignment planning. It also equips students with practical strategies for reflecting on their learning and placement experiences and using observational data from their placements in written assignments. Chapters incorporate subject-specific examples and activities, which make it easier for students to develop these skills and apply them to their own work. This engaging book will be an essential companion for all students of Education, Childhood Studies and related disciplines.
´´Engaging Ideas, Second Edition is a practical nuts-and-bolts guide for teachers from any discipline who want to design interest-provoking writing and critical thinking activities and incorporate them into their courses in a way that encourages inquiry, exploration, discussion, and debate. Integrating critical thinking with writing-across-the-curriculum approaches, the book shows how teachers from any discipline can incorporate these activities into their courses in a way that encourages inquiry, exploration, discussion, and debate. This edition features new material dealing with genre and discourse community theory, quantitative/scientific literacy, blended and online learning, and other current issues´´--
- Develops all language-related skills including reading, listening, speaking, writing, and cultural knowledge - Immediately incorporates extensive use of authentic materials for reading, listening, and grammatical practice, thus relating abstract grammatical concepts to practical skills - Presents narrative-based content through audio and video media rather than written text to develop meaning-focused language processing skills, utilizing two main characters and their extended families - Develops reading skills through the use of composed texts derived from the main narrative and authentic texts from newspapers and journals - Introduces grammar using spiraling and inference, challenging students to discover the grammar of the language by means of analogy, problem solving, and educated guessing - Reinforces grammar and vocabulary through extensive classroom and homework exercises that provide constant review and expand to challenge students as their skills develop - Introduces students to Egyptian colloquial through scenes based on the main narrative to promote the use of shared vocabulary and structure of the two registers to increase listening comprehension skills - Contains Arabic-English and English-Arabic glossaries and reference charts as well as a new grammar index
The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices. * Boasts approximately 85 percent updated or new content * Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more * Incorporates changes to the AdWords interfaces * Shares best practices in split testing, opt-in landing page structure, and ad group structure * Reviews new, free tools included in AdWords as well as new and improved third-party tools With this handy reference by your side, you´ll discover the best way to make a Google AdWords campaign to work for you!
The market for mobile voice communication approaches its saturation level in many industrialized nations. Prices for mobile voice telephony have been and still are under pressure. Against this background, mobile network operators (MNO) are searching for new services which may bring them back to previous revenue growth trajectories. Among these potential innovations are mobile Internet (MI) services in general and mobile network-based navigation services (MNS) in particular. Unfortunately, to date, these kinds of offerings have not been adopted as fast and are not used as extensively as expected by MNO in Germany, but also in other countries around the world. During the past few years, these subscription and usage gaps have triggered quite a number of practitioner publications and scholarly contributions on critical factors explaining consumers´ initial MI or MNS adoption decisions and subsequent use behaviors. Regrettably, much of this writing is purely speculative and does not incorporate empirical data on attitudes and behaviors of MNO customers in Germany in the context of customer acceptance of MI and MNS offerings. In light of this gap the present book contains an assortment of five empirical papers on MI and MNS acceptance drivers among German-speaking mobile communication consumers. The articles are of interest to both practitioners involved in the development of marketing strategies for MI and MNS as well as business and consumer psychology scholars who are concerned with better understanding the demand for innovative mobile service offerings from a residential customer´s perspective.
In a bold and sweeping reevaluation of the past two centuries of women´s writing, At Home in the World argues that this body of work has been defined less by domestic concerns than by an active engagement with the most pressing issues of public life: from class and religious divisions, slavery, warfare, and labor unrest to democracy, tyranny, globalism, and the clash of cultures. In this new literary history, Maria DiBattista and Deborah Epstein Nord contend that even the most seemingly traditional works by British, American, and other English-language women writers redefine the domestic sphere in ways that incorporate the concerns of public life, allowing characters and authors alike to forge new, emancipatory narratives.
With more than three-quarters of a million copies sold since its first publication, The Craft of Research has helped generations of researchers at every level - from first-year undergraduatesto advanced graduate studentsto research reporters in business and government - learn how to conduct effective and meaningful research. Conceived by seasoned researchers and educators Wayne C. Booth, Gregory G. Colomb, and Joseph M. Williams, this fundamental work explains how to find and evaluate sources,anticipate and respond to reader reservations, andintegrate these pieces into an argument that stands up to reader critique. The fourth edition has been thoroughly but respectfully revised by Joseph Bizup and William T. FitzGerald. It retains the original five-part structure, as well as the sound advice of earlier editions, but reflects the way research and writing are taught and practiced today. Its chapters on finding and engaging sources now incorporate recent developments in library and Internet research, emphasizing new techniques made possible by online databases and search engines. Bizup and FitzGerald provide fresh examples and standardized terminology to clarify concepts like argument, warrant, and problem. Following the same guiding principle as earlier editions - that the skills of doing and reporting research are not just for elite students but for everyone - this new edition retains the accessible voice and direct approach that have made The Craft of Reasearch a leader in the field of research reference. With updated examples and information on evaluation and usingcontemporary sources, this beloved classic is ready for the next generation of researchers.
If you are an absolute beginner or simply looking for a solid foundation to your language studies for school, work or travel, this engaging course will help get you on your way to speaking, writing, reading and understanding Norwegian in no time. Through an engaging story line, clear language presentations, and extensive practice and review, you will pick up the Norwegian you need to communicate naturally in everyday situations - from shopping and travelling to food and daily life. Engaging with our interactive Discovery Method, you´ll absorb language rules faster, remember what you learn easily, and put your Norwegian into use with confidence. Get Started in Beginner´s Norwegian has a learner-centered approach that incorporates the following features: - Outcomes-based approach - focus your learning with clear goals - Discovery method - figure out rules and patterns for yourself to aid in understanding and language recall - 10 easy-to navigate units + review units - be in control of your learning. - Self-check and Test Yourself - see and assess your own progress - Personalization - use the language in real situations
Philosophers and social scientists share a common goal: to explore fundamental truths about ourselves and the nature of the world in which we live. But in what ways do these two distinct disciplines inform each other and arrive at these truths? The 10th anniversary edition of this highly regarded text directly responds to such issues as it introduces students to the philosophy of social science.While staying true to the writing of the late Ian Craib, this perennial text has been brought up to date by Ted Benton. This new edition includes previously unpublished personal insights from both authors, incorporates new commentaries on classic content and features an additional chapter on recent developments in the field.The book:* Addresses critical issues relating to the nature of social science* Interrogates the relationship between social science and natural science* Encompasses traditional and contemporary perspectives* Introduces and critiques a wide range of approaches, from empiricism and positivism to post structuralism and rationalism.Written in an engaging and student-friendly style, the book introduces key ideas and concepts while raising questions and opening debates. A cornerstone text in the Traditions in Social Theory series, this book remains essential reading for all students of social theory.
Learn how to use PTC® Mathcad Prime® 3.0, one of the world´s leading tools for technical computing, in the context of engineering, science, and math applications. Quickly harness the power of PTC Mathcad Prime 3.0 to solve both simple and complex problems. Essential PTC® Mathcad Prime® 3.0 is perfect for college students, first-time users, and experienced Mathcad 15 users who are moving to PTC Mathcad Prime 3.0. Updated from Maxfield´s popular Essential Mathcad , this book introduces the most powerful functions and features of the new PTC Mathcad Prime 3.0 software and teaches how to apply them to create comprehensive calculations for any quantitative subject. Examples from several fields demonstrate the power and utility of PTC Mathcad´s tools while also demonstrating how users can eff ectively incorporate Microsoft® Excel spreadsheets into the software. Learn the basics faster: Chapter 1 introduces many fundamentals of Mathcad, allowing the reader to begin using the program in less time. Learn PTC Mathcad tools in context: Incorporates many applied examples and problems from a wide variety of disciplines. Thorough discussion of many PTC Mathcad tools: Units, arrays, plotting, solving, symbolic calculations, programming, algebra, calculus, differential equations, reading from files, writing to files, and incorporating MS Excel spreadsheets. Includes a link to PTC with instructions on how to purchase the PTC® Mathcad Prime® 3.0 Student Edition (The Student Edition software is intended for educational purposes only.)