Explore the history, theories, and concepts of psychology through more than 100 groundbreaking ideas presented in an approachable style that demystifies an often daunting subject matter.The Psychology Book looks at the biggest names in psychology, including William James, Sigmund Freud, and Ivan Pavlov, and unpacks each psychologist´s contribution to our understanding of how the mind works. With straightforward information and a directory of scientists, this audio guide helps untangle the knot of theories behind the science of the mind.From its philosophical roots through behaviorism, psychotherapy, and developmental psychology, The Psychology Book incorporates the latest thinkings of today´s psychologists alongside the theories of ancient philosophers, as well as the key experiments and ideas of the scientists and practitioners of the 19th and 20th centuries.As part of DK´s award-winning Big Ideas Simply Explained series, The Psychology Book breaks down the most mysterious science of all in this essential, accessible, and comprehensive guide to psychology. 1. Language: English. Narrator: Cassandra Campbell. Audio sample: http://samples.audible.de/bk/rand/006555/bk_rand_006555_sample.mp3. Digital audiobook in aax.
This is the most complete catalogue of cutting-edge negotiating tactics ever published. This blockbuster work is written as a playbook, a field guide, so lawyers, sales professionals, and other dealmakers will actively use it as negotiations proceed. Use the tactics individually or in combinations. Swap them in and out as negotiations proceed for maximum effectiveness, to keep your adversary off-balance, to calm them, or to close the deal. Negotiations are fluid and the mood can change. Sticking to a single approach can lead to deal failure. Rosen says a superior negotiator always adjusts as a deal progresses, just as a winning coach makes in-game adjustments. There is no filler here. There are no war stories. This is not a biography of David Rosen´s career. It is exactly what the title says - an easy-to-use directory of powerful negotiating tactics. Each technique is succinctly explained, many with useful examples. While there are many very sophisticated principles at work in Rosen´s catalogue of techniques, each is simply explained. This is not an academic work. It is a tool, a device, just like a notepad, a pen or a calculator, for dealmaking pros to reference constantly. Rosen gets high marks for his opening discussion of ethics. The tactics he compiled here are extremely powerful, and readers should use caution in deciding how to apply them. Some incorporate powerful psychological principles and are proven to work based on decades of heavy academic research. To quote Rosen from the book´s author´s note, ´´Some negotiators may find ideas in this book too aggressive, but that is a matter of perspective. It is not a matter of right versus wrong, or ethical versus unethical. One may be a principled and hardcore competitive negotiator or an unprincipled, unethical collaborative negotiator. So a given negotiator’s description of a tactic as too ´aggressive´ is really nothing more than his or her marking of the spot on the sty 1. Language: English. Narrator: Eric Morrison. Audio sample: http://samples.audible.de/bk/acx0/108070/bk_acx0_108070_sample.mp3. Digital audiobook in aax.