Incorporate Your Business:When To Do It And How Robert A. Cooke
Here at last is a clear, easy-to-follow interpretation of the classic Chinese text The Art of War by Sun Tzu which incorporates modern business lessons to make this relevant and accessible to today´s executive facing strategic and competitive challenges. For years, business schools and professional consultants have turned to Sun Tzu´s 2,500-year-old Chinese text for its invaluable commentary on such topics as leadership, strategy, organization, competition and cooperation. Now the wisdom of Sun Tzu´s The Art of War is made accessible to the modern audience. Not simply a new translation, this is the first book to provide a clear, easy-to-follow interpretation of the classic document. The Art of War for Executives reveals the brilliance of Sun Tzu - and shows how to win on the battlefield of modern business. The tone and insight of the original classic remain, while incorporating the ideas of contemporary business philosophers like Peters, Drucker and Bennis. 1. Language: English. Narrator: Francis Greenslade. Audio sample: http://samples.audible.de/bk/boli/000518/bk_boli_000518_sample.mp3. Digital audiobook in aax.
Small business consultant Dave Crenshaw offers a simple three-step sales system (explore-present-act) that you can incorporate into your own small business to boost sales. First, learn the seven foundations of small business sales: common-sense techniques such as asking questions, listening, and following up. Then get tips to start building your sales system. Dave shows that by (1) getting to know the prospects and their needs better, you can (2) provide a brief presentation that focuses on their needs and (3) follow up to determine next steps and encourage them to act. Dave also provides sample sales scripts you can use for each stage of the process, as well as suggestions to create your own scripts. To keep your sales going strong far into the future, make sure you check out the closing chapters on practicing and measuring your progress and evolving your sales system. 1. Language: English. Narrator: Kevin Arist-Neequaye. Audio sample: http://samples.audible.de/bk/acx0/072180/bk_acx0_072180_sample.mp3. Digital audiobook in aax.
Rethink your business model to incorporate the power of ´´user´´ experiences. What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus ´´user´´ experiences in relation to products, services, mobile, social media, and commerce, among others. This audiobook explains why experience is everything and how the future of business will come down to shared experiences. Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual! Discover how user experience design affects your business, and how you can harness its power for meaningful revenue growth. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/001238/bk_gdan_001238_sample.mp3. Digital audiobook in aax.
When aspiring entrepreneurs make the decision to start a business, they are offered advice by their loved ones and peers, and they get the information only in pieces - and it is often incorrect. In this book, you´ll get a step-by-step guide to incorporating a business. You´ll learn: What incorporating is Why incorporating is important The different business entity types Advantages and disadvantages Obligations when forming into a corporation DBAs And much more! 1. Language: English. Narrator: Korbid Thompson. Audio sample: http://samples.audible.de/bk/acx0/050387/bk_acx0_050387_sample.mp3. Digital audiobook in aax.
Set-up, run, and measure successful mobile media marketing campaigns. Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile Web sites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to:Use location-based marketing to get new customers and keep existing onesIntegrate social media with your mobile media campaignUse mobile E-commerce to improve brand loyaltyMeasure the ROI of a mobile media campaignDevelop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before. 1. Language: English. Narrator: Christine Marshall. Audio sample: http://samples.audible.de/bk/adbl/004738/bk_adbl_004738_sample.mp3. Digital audiobook in aax.
Customization is coming in every industry, for every product. Embrace it or get left behind. Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business. Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist Emily Flynn Vencat explain how marketers, brand managers, and entrepreneurs across all industries can reinvigorate their businesses and increase profits. In Custom Nation, learn: Why customization is key to today’s businesses and what does and doesn’t workHow to incorporate customization in new and established businesses to make your products stand out and sell What strategies work for the most successful and profitable custom brands Drawing on firsthand interviews with the CEOs and founders of dozens of companies specializing in customization, Custom Nation reveals how customization can make any business stand apart and generate market share, increase profit margins, and develop customer loyalty. 1. Language: English. Narrator: Tori Kamal. Audio sample: http://samples.audible.de/bk/adbl/007551/bk_adbl_007551_sample.mp3. Digital audiobook in aax.
This book covers the topic of Shopify and discusses its origins, impact on the e-commerce industry, and how it has carved its place in the overall online consumer market. This book will teach you the basics of Shopify and how you can be an online entrepreneur making use of this platform.With e-commerce evolving at a rapid pace, and the global consumer market adapting to online shopping trends faster than anyone expected, Shopify is right at the crux of the movement, providing online retailers and entrepreneurs with an all-in-one solution for their digital business needs. If you have heard about Shopify and would like to know more, or you are interested in becoming a Shopify store owner yourself, this e-book is for you. Whether you already have an offline business and want to incorporate or transition to e-commerce, or this is your first foray into the exciting world of digital retail, Shopify has solutions that will work towards your advantage. 1. Language: English. Narrator: Jack Noble. Audio sample: http://samples.audible.de/bk/acx0/107607/bk_acx0_107607_sample.mp3. Digital audiobook in aax.
Lean, total quality management, and process improvement. If you´re in the business world, you´ve undoubtedly heard these terms - from your supervisor, from a client, or from someone talking shop in the break room. Perhaps you have a decent understanding of these concepts, or maybe you have absolutely no idea what they mean. What´s most significant is that you know they are important, that they are not just business buzzwords. You understand that it is critical to your career that you understand these concepts - that´s why you are here. Now that you have realized the significance of the Lean business model and all the concepts, techniques, and philosophies that it brings to the table, where do you start in the learning process, you ask? Right here. Don´t get overwhelmed by the long books that simply have too much information and are impossible to follow. In the Lean QuickStart Guide, we will teach you what you need to know to get up and running with Lean. You´ll understand the fundamentals that form the Lean business model, so you can incorporate it into your business wheelhouse within hours. Learning for academic purposes? We have you covered too. We will take an academic approach to the Lean business model as well as looking at real-world practical applications in the business environment. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Lucy Vest. Audio sample: http://samples.audible.de/bk/acx0/035886/bk_acx0_035886_sample.mp3. Digital audiobook in aax.