Packed with tips on how to create breathtaking, realistic paintings, this reference--with fresh, original pictures and a simple approach--teaches artists to create weathered windmills, old shacks and huts, farmhouses, cottages, timbered barns, and other pastoral buildings. Step-by-step sequences show how to capture various architectural aspects, from tiled roof tops and windows adorned with flowers to ancient doors and rustic porches. Amateur and experienced artists alike will use this guidebook´s practical advice to capture the texture, detail, and beauty of a rural landscape. Many step-by-step sequences in this title show how to capture all the different architectural aspects of buildings, from tiled roof tops and windows adorned with flowers to ancient doors and rustic porches. All the basics are covered, then Terry moves on to show how to create different textures and effects. He incorporates them into simple demonstrations, each one offering guidance through all the stages of building up beautiful paintings. This book, with its fresh, original content and uncomplicated approach, encourages artists to try out the techniques for themselves, stimulating them to create their own original pictures. Terry Harrison shares his passion for painting rustic buildings in this practical and inspiring book. Learn how to paint beautiful pictures of cottages, windmills, barns and more. This title provides tips on painting details such as doors, windows, roofs and woodgrain and step-by-step photographs and clear instructions.
Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in the Digital Media Landscape seeks to bridge that gap by providing a strategic understanding of what the account planner does, a thorough explanation of the kinds of research needed for the account planning process to be successful, and all explained within a digital media mindset. Written in an engaging manner, Advertising Account Planning helps students understand the job of an account planner in this contemporary moment. From data analytics to building a creative brief, this core text systematically covers the tools and skills needed to be a successful advertising account planner. Features: Teaches advertising as consumer engagement using the POEM (paid, owned and earned media) model Covers a range of research techniques including databases, free social media monitoring tools, and customer mapping and critical analysis of ads Illustrates the strategic process that culminates in developing the creative brief Incorporates interviews from industry professionals to give a sense of the actual job Includes assignments, discussions and additional readings